Retail Pricing & Promotions

Clear pricing and sustainable promotion

We need accurate pricing information and commercially viable wholesale terms to support a sustainable retail and marketing partnership. These guidelines explain how we use RRP, assess market prices and coordinate promotions.

RRP and our retail prices

Suppliers should provide a genuine, current recommended retail price, identify its GST treatment and advise when it changes. RRP is a recommendation. 4X4OFFROAD independently determines its retail and advertised prices.

We consider current market pricing, product value, supply costs and customer expectations. An RRP that is not reflected in actual market conditions does not establish the margin available to us.

Wholesale viability remains essential

Our target product gross margin is 30–35%, with limited consideration down to an absolute floor of 25%. The partnership fee is separate from wholesale terms.

If the available market selling price cannot support the required margin, we may request revised supply pricing or decline the product. We do not rely on an inflated retail price to make wholesale terms viable.

Promotional information and funding

Provide advance notice, where possible, of supplier promotions, temporary wholesale offers, bundles, product replacements and material price changes. Include effective dates, eligible SKUs, available stock, funding or credits, and any conditions.

We decide whether and how to participate in retail promotions. Supplier-funded discounts, rebates or credits must be agreed in writing. A partner package does not automatically include customer discounts, unlimited promotional creative or additional campaign funding.

Accurate savings and product claims

Provide evidence supporting RRP comparisons, savings claims, product specifications and promotional statements. We may decline or amend claims that cannot be substantiated.

“Was” prices, RRP comparisons and savings must have a genuine basis. We do not use an artificial reference price to make a discount appear larger. Promotion dates, stock availability and exclusions must be clear.

Minimum advertised pricing policies

Disclose any proposed MAP, minimum resale price or discount restrictions during review. We do not accept supplier requirements that unlawfully restrict our independent retail pricing. We do not ask suppliers to prevent other retailers from discounting.

Our margin requirements concern the viability of our own buying and selling arrangements. They are not a requirement for suppliers to enforce prices across the market.

Advertising permissions

Pricing and advertising permissions are reviewed separately. Disclose restrictions on product feeds, Google and Meta catalogue campaigns, brand keywords, images and destination pages. Where restrictions prevent an effective marketing approach, we will not proceed.

Changes after launch

If pricing, stock or permissions change materially, we review the affected products and promotional plan with the supplier. Any changes to committed services, listings or the partnership follow the agreed terms. Paying a package fee does not override an ongoing viability issue.

Read the margin requirements or apply for a partnership.