Brand Partner Requirements

A retail and marketing partnership

Approved brands sell through the 4X4OFFROAD online store at 4x4offroad.au. Our Brand Partner program combines selected product onboarding with 12 months of agreed promotion. We assess the brand, products, commercial terms and ability to market the range before approving a partnership.

You do not receive a vendor profile or seller dashboard. We manage listings, merchandising, checkout and customer support. Stockholding, packing, shipping and supplier support responsibilities are agreed to suit the brand and product demand.

Partnership fees and wholesale terms

The program offers Launch ($5,000), Growth ($10,000) and Premier ($15,000) packages. All amounts are AUD; applicable GST is confirmed in the proposal. The package fee covers the agreed onboarding and promotional scope. It is separate from product purchases, wholesale pricing and retail margin.

Launch includes store placements, buyer newsletter features and organic social features. Google and Meta catalogue advertising is included with Growth and Premier only, within an agreed campaign scope.

Paying a partnership fee does not guarantee product approval or replace the commercial requirements below. Compare current packages.

What we assess

• Category fit, product quality, compatibility and differentiation within our range.
• Current demand, or the work and advertising needed to build demand.
• Wholesale pricing that supports a target gross margin of 30–35% against realistic market selling prices.
• Reliable stock information, fulfilment, warranty handling and technical support.
• Permission to use supplied product information, imagery and brand assets.
• Advertising restrictions and whether we can actively promote the products effectively.

Our absolute margin floor is 25%, considered only in limited cases. Products below that level will not proceed. Meeting a margin threshold alone does not guarantee approval.

Advertising permissions are part of approval

We partner with brands we can actively market. Disclose restrictions on Google Shopping, Performance Max, Meta catalogue ads, product feeds, brand keywords, imagery and landing pages before onboarding.

We review restrictions against the proposed marketing approach. If they prevent an effective campaign, we will not proceed. Advertising permission is an eligibility requirement; it does not add paid campaigns to the Launch package.

Flexible supply and payment arrangements

We may agree to stocked wholesale, supplier dropshipping, consignment or a combination. The model can vary across products according to demand, availability and commercial viability.

Payment arrangements may include upfront payment, an approved account, end-of-month terms, consignment settlement or Capricorn where available and agreed. These are options for discussion, not automatically accepted terms. Product payment arrangements are separate from the partnership fee.

Stock updates can come from an API, scheduled file, wholesale backend, trade website or agreed manual process. Explain how current the information is and how we will receive updates. Do not send portal passwords with your application.

Information we need

Provide representative product pricing, category details, proposed SKU count, dispatch location, lead times, available payment terms, warranty support and advertising permissions. After approval, we request the agreed product data, specifications, fitment information, authorised imagery and relevant compliance documentation.

Start with an application

Review our Wholesale Pricing & Margin Requirements and Onboarding Process, then complete the application. Applying does not commit you to payment.

Apply for a Brand Partnership

Please apply before emailing catalogues or full price lists. We request additional material as part of the review.