How the program works
These answers explain the paid partnership program and the separate requirements for supplying products to 4X4OFFROAD.
Is this a marketplace or vendor account?
No. Approved products are sold through our online store at 4x4offroad.au. We manage listings, merchandising, checkout and customer support. You do not receive a vendor profile or self-service seller dashboard.
Why is there a partnership fee?
The package covers agreed onboarding and 12 months of promotional work, including the applicable store placements, email and social features. It supports a defined program of activity rather than a product listing with no promotional commitment.
Does the fee replace wholesale margin?
No. Our target gross margin remains 30–35%, with limited consideration down to an absolute floor of 25%. The fee is separate from product supply prices and payment terms. Products must remain commercially viable.
What packages are available?
Launch is $5,000 for up to 5 approved SKUs; Growth is $10,000 for up to 10; Premier is $15,000 for up to 20. Fees are AUD, with applicable GST confirmed in the proposal. Individual sellable variations count as SKUs. See the full inclusions.
Which packages include Google and Facebook advertising?
Growth and Premier include Google and Meta product catalogue advertising. Meta includes Facebook and Instagram placements. Launch includes organic social features, but no paid advertising.
Products may be included in Winners, full-catalogue or brand-specific catalogue campaigns. We choose the structure; a standalone brand campaign and fixed share of platform spend are not automatic.
Can we restrict advertising?
Disclose all restrictions when applying. We assess whether the proposed marketing approach remains effective. If restrictions prevent effective promotion, we will not proceed. Paying a fee does not override this assessment.
What does email promotion mean?
Each package includes one monthly feature alongside other brands in our buyer newsletters. Premier also includes four dedicated brand emails per year. We send to relevant segments of our growing 15,000+ buyer email community and do not share subscriber details. List size is business-reported as at November 2026; delivery and engagement vary.
Are promotional placements the same as product listings?
No. Listings are product pages. Promotional placements are separate spaces such as top catalogue banners, in-grid tiles and bottom catalogue banners. Launch has 2 agreed types, Growth has 3, and Premier has all available types, subject to the agreed rotation schedule and scope.
Can you hold stock and handle shipping?
Yes, where agreed. We can hold stock, pack orders and arrange shipping, or use supplier dropshipping, consignment or a combination. The model depends on the brand, product demand and commercial terms. Responsibilities are confirmed before launch.
Can we offer end-of-month terms or Capricorn?
Yes, these can be proposed alongside upfront payment, other account terms and consignment settlement. Availability and acceptance must be agreed. Product payment terms do not automatically apply to the partnership fee.
How can we provide stock updates?
Through an API, scheduled file, wholesale portal, trade website or an agreed manual process. Explain update frequency and access arrangements. Do not include passwords in the application.
Do you accept standard trade pricing?
Only if the actual supply cost supports our wholesale margin and viability requirements. A trade label alone is not sufficient. We assess current market selling prices, not inflated RRPs or assumed future sales volumes.
Do you follow RRP or price match?
We consider genuine RRP and current market prices, but set our retail prices independently. We may price match where commercially viable; it is not an automatic commitment. We do not require suppliers to prevent other retailers from discounting.
What if demand is low or market prices drop?
We review the range, demand, supply costs and promotional approach. We may seek revised terms or adjust the range and activity in accordance with the agreement. Partnership fees do not guarantee demand or make below-floor margins acceptable.
Do you offer installations?
Installation and technical support may be available for suitable products, subject to a separate agreed scope. They are not automatically included in a package and do not replace wholesale margin requirements.
Are sales guaranteed, and what happens after 12 months?
Sales, fixed exposure and exclusive placement are not guaranteed. We deliver the agreed work and promotional scope. Renewal is reviewed and quoted separately. Ongoing listings and supply arrangements follow the commercial agreement.
How do we apply?
Complete the Brand Partnership Application with representative pricing, supply details and advertising permissions. Applying does not commit you to payment. Please apply before sending catalogues or full price lists. For questions about an application, contact sales@4x4offroad.au.
Let’s explore the fit.
Tell us about your brand, range and supply arrangements. Applying creates no payment commitment.