From Application to Launch

From application to launch

Our process establishes the commercial fit, supply arrangements and promotional scope before products go live. A partnership fee is only confirmed after review; submitting an application does not commit you to payment.

1. Review the program

Read the Brand Partner Requirements, Wholesale Pricing & Margin Requirements and Retail Pricing & Promotional Guidelines. Compare the Launch, Growth and Premier packages on our partnership website.

2. Submit your application

Use our four-step application to provide:

• Business, brand and contact details.
• Product categories, proposed SKU count and a representative product.
• Current market selling price, wholesale price and compulsory charges, excluding GST.
• Supply model, dispatch location, lead times and stock update method.
• Payment options, including any consignment, account or Capricorn arrangements.
• Existing demand, warranty support and advertising permissions or restrictions.
• Preferred partnership package, or a request for help choosing.

Start your application. Please do not send full catalogues or price lists before applying.

3. Assess commercial and marketing fit

We review category suitability, quality, realistic market pricing, margin, demand, stock reliability and fulfilment. We also assess whether we can actively advertise and promote the range.

Products below our 25% absolute margin floor will not proceed. Products between 25% and the 30–35% target require limited-case consideration. Advertising restrictions that prevent an effective campaign can also prevent approval.

4. Agree scope and responsibilities

If the application progresses, we confirm the selected SKUs, package, fee, applicable GST, promotional inclusions, launch requirements and review schedule in writing.

We separately agree wholesale pricing, stock ownership, fulfilment, shipping, payment terms, warranty processes and supplier responsibilities. For consignment, settlement timing and stock reconciliation must be defined. Capricorn availability must be confirmed by both parties.

Growth and Premier include Google and Meta catalogue campaigns. Campaign structure, timing and media commitment are documented before payment. Launch does not include paid advertising.

5. Complete onboarding

After agreement and payment of the agreed partnership fee, provide the requested catalogue data, images, specifications, fitment information, pricing and stock access. We prepare the approved listings and agreed promotional materials.

SKU limits count individual sellable variations. Additional products, complex kits or substantial data preparation require a separate quote. Launch timing depends on receiving complete information and meeting the agreed requirements.

6. Launch and review

We publish the approved range through 4x4offroad.au and activate the agreed promotional schedule. The 12-month promotional term begins on the agreed launch date.

We review performance, availability and commercial viability at the package’s agreed reporting intervals. Changes to the range, extra creative or additional services are agreed separately. Renewal is reviewed and quoted separately; the original fee does not provide lifetime promotion.

Compare partnership packages